PetWorld Agrofarm — Multi-Channel E-Commerce Growth Strategy
Designing a high-converting digital storefront and automated supply-chain ordering system for West Africa's leading pet and agricultural supply brand.
PetWorld Agrofarm
PetWorld Agrofarm is an established distributor of veterinary medicines, feeds, and pet accessories. While their B2B wholesale arm was thriving, their direct-to-consumer e-commerce portal was slow, visually outdated, and suffered from high cart abandonment rates.
The Challenge
The D2C store had a convoluted checkout process and struggled to sync inventory with their offline wholesale warehouses. This resulted in customers buying products that were out of stock, leading to support backlogs and negative brand perception online.
The Strategy & Execution
Brands Digitals stepped in to restructure the entire e-commerce pipeline. We built a fast, SEO-optimized custom headless e-commerce frontend. We engineered a custom middleware tool to sync their inventory with ERP databases in real-time. Finally, we set up email flow automation inside HubSpot, capturing abandoned checkouts and driving repeat subscription purchases.
The Outcome
Online store conversions increased from 1.5% to 4.2%. Customer acquisition costs fell by 35% through smarter retargeting campaigns. Automated inventories stopped supply-chain mismatch, allowing PetWorld Agrofarm to handle thousands of monthly transactions with zero support team expansion.